It’s Back! A Report from the 2023 NAMM Show
April 19, 2023
We’ve just finished up the 2023 NAMM Show, and in every possible way, it was a huge success for Lynx! For the grand majority of you who didn’t get to roam the halls of the Anaheim Convention Center between April 13-15, hopefully this will give you a taste of what it was like.
A Little History
Much like the rest of the world, NAMM is still on a comeback. For many years, it was held every January, until a pandemic pretty much wiped out the possibility of large crowds of people having face-to-face interaction. The show was canceled in 2021, and then came back in June 2022, but in a very subdued way. We were still facing limitations on international travel and quarantine rules in various places, so the show was much smaller and limited to US visitors for the most part.
While still not being quite as much of a spectacle as it was in pre-pandemic times, this year’s show was a big step up from last time. The Lynx booth was constantly full of people that included staff from our US dealers and international distributors, but also a whole lot of musicians, recording engineers, live sound technicians, music producers, songwriters, and everyone else who appreciates the quality and functionality they get from Lynx gear. The 2024 NAMM Show will be back in January, so hopefully the upward trend of people enjoying a chance to experience great instruments and audio gear in person will continue.
Aurora(n) and Atmos
Of course, the big news from Lynx at NAMM 2023 was the announcement that an upcoming firmware update — free to all registered owners — will allow the Aurora(n) to be fully compatible with Dolby’s revolutionary Atmos® spatial audio technology for creating immersive sound experiences. We had plenty of conversations about Dolby Atmos with members of the media, as well as with audio engineers who are looking to expand their services by offering Atmos mixing capabilities. Now they can do so without compromising the transparency and interoperability that Aurora(n) does better than any other converter/interface device.
Our 25th Anniversary Celebration
The 2023 NAMM Show also marked the occasion of Lynx’s 25th anniversary. It was back in 1998 that hardware/software designers Bob Bauman and David Hoatson combined their skills to create products for the growing world of computer-based professional audio. Lynx has been tremendously fortunate over the subsequent 25 years, and has been recognized time and time again for their products with the winning combination of outstanding audio quality and superb functionality. At the NAMM Show, we held a reception on Friday to officially mark the occasion, and it was attended by many of the people in both the business world and creative world who rely daily on Lynx products like our PCI-E cards, Aurora(n), and Hilo.
After years of uncertainty about the future of trade shows, it was great to be back at NAMM and see the enthusiasm of the world of pro audio, creative recording, and live sound. We’re already looking forward to the next one!